Case study 01
Just Chillin
A snowball stand, the property it sits on and a pizza place on the way: three brands on three domains, run from one site. We designed and built it from a blank file for Just Chillin in Glen Burnie, with a catering form that reaches the owners by email and text, and an editor they use themselves.
- Sector
- Food & hospitality
- Starting point
- A blank file
- Shipped
- 2026
- Scope
- Design & build, from scratch
The starting point
Three brands, one property and no website
Just Chillin is a snowball stand on Crain Highway in Glen Burnie, and the first business on a property its owners call Quarter & Crain. Burntown, a sourdough pizza place, is next door and on the way. They came to us with no website and a plan bigger than one shop.
So the brief was three brands at once: a stand that is open now, an umbrella for the property and its events, and a pizza place that needed a waitlist before it had an oven. Each wanted its own name in the address bar and its own look. The owners wanted one place to keep all of it current, not three logins.
And one part mattered more than how any of it looked: catering and party requests. A form that shows a thank you screen while the request goes nowhere is worse than no form at all, so the path from that form to the owners' inbox was the most carefully built part of the site.
Where it landed → see the live site
justchillintreats.com: the stand as it looks now, with the flavors a scroll below
One build, 3 front doors
Each brand on its own domain, one site behind them
Where the decision gets made
Most visitors are nearby, on a phone, deciding where to go
Someone searching for snowballs in Glen Burnie wants three answers before anything else: where it is, when it's open and what's on the menu. So the phone gets those first, with a tap to call in the header and directions one tap away, and the catering form is short enough to finish with a thumb.
The whole thing, end to end
Every section, earned
Scroll the Just Chillin homepage top to bottom: the signature creations, the flavour lineup, catering and parties, the patio, reviews, the loyalty card, local guides and the map to Crain Highway.
What we measured
Real numbers, not adjectives
The live homepage, measured October 2026. These are genuine readings — no invented stats, ever.
- 91Performance
Google Lighthouse score, /100
Performance
Google's overall grade for how fast the page feels to load.
91 of 100 on mobile, in Google's green band, on a home page that leads with a full photo of the stand.
- 0.51 MBPage weight
everything the home page downloads
Page weight
The total size of everything a phone has to download to show the home page.
Half a megabyte with real photos throughout, light enough for a phone on a weak signal in a parking lot.
- 100Accessibility
Google Lighthouse score, /100
Accessibility
How well the page works with a keyboard and a screen reader.
A perfect 100, on all three domains.
- 100Best Practices
Google Lighthouse score, /100
Best Practices
Google's check for security, correctness and modern web standards.
A perfect 100: no console errors, no insecure requests.
- 100SEO
Google Lighthouse score, /100
SEO
How cleanly the page is structured for search engines to read.
A perfect 100, with each brand's pages pointing search engines at its own domain.
Measured with Google Lighthouse, mobile, median of five runs, October 2026. Run it yourself against the live site.
What shipped
Everything every Harbor Tree build includes
- Three domains, justchillintreats.com, quarterandcrain.com and burntownpizza.com, served by one site, each with its own brand, colors and home page
- A catering and party request form that emails the owners, answers the customer from the right brand, and shows an error instead of a fake thank you if a message can't be delivered
- An editor the owners run themselves: menu, flavors, FAQ, events and guides change without a call to us
- Real photos of the stand and the patio, not stock
- Local pages for Pasadena, Severna Park, Brooklyn Park and Anne Arundel County, plus guides for people searching nearby
- A Burntown waitlist that signs up founding customers before the oven is lit
- All three home pages score 100 for accessibility, best practices and SEO on mobile, with performance from 91 to 95
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