Straight answers, before you ask

There are two separate things you can buy. A website is a one-time build: Foundation $2,900, Growth $5,400, or Signature $9,500 — you own it outright, with no retainer required to keep it. Automation is a setup plus a flat monthly retainer, and it runs on any website, including the one you already have: single workflows from $700 + $149/month, Operations (four workflows) at $3,200 + $499/month, and Back Office (ten or more) at $7,500 + $899/month. Buy one of each as a Kit and the setup costs less than buying them apart — the Growth Kit is $7,650 + $628/month. Add the Care plan at $129/month if you'd like us to keep the site hosted and updated. Every quote is fixed and approved before work starts: no hourly surprises, no scope-creep invoices.

Because we'd rather show the math than hope you don't ask. On the website side: surveys of solo and freelance designers put the most common project band at $2,500–$4,999, with full studio builds running to $10k — our ladder sits exactly where the blog on this site has told readers for months that a studio build costs. On the automation side, the honest comparison isn't software, it's staff: a part-time admin doing ten hours a week at $20/hour is about $870 a month before payroll tax, goes home at five, and does the follow-ups when they remember. Operations does the same jobs every time, in under a minute, at two in the morning, for $499. And Care is $129 against a $50–90 market for managed hosting alone, where content edits normally start appearing around the $80–90 mark. If one of those market numbers drifts, tell us and we'll fix the page.

No — and most of our automation clients don't get one. Missed-call text-back, review requests, quote follow-up and appointment reminders all run off your phone number, your inbox and the tools you already use. Automation is priced and sold as its own line precisely so you can buy it without touching your site. If your website is genuinely holding you back we'll tell you, but we won't make a rebuild a condition of doing the automation work.

The accounts are all in your name, so anything running inside them stays yours. What stops is us: the monitoring, the tuning, and the fixing when something breaks — and workflows do break, because the tools underneath them change their rules without asking. There's no lock-in, no exit fee and no hostage-taking. Most people who cancel do it because they've outgrown a package, and we'd rather move them up than lose them.

Usually, and we'd rather. Your invoicing software, your booking system, whatever you keep customer details in, spreadsheets, email — bring what you use to the discovery call and we'll tell you honestly which connect cleanly, which need a workaround, and which are genuinely worth replacing. Selling you a whole new set of software is easy money and usually the wrong answer; connecting what you already pay for is harder and almost always better.

Because a workflow isn't a thing we hand over, it's a thing that runs. The retainer pays for it running: every workflow monitored so failures reach us before they reach you, tuned when the numbers say it could do better, and a short monthly note telling you in plain language what it actually did. Software you buy once is software nobody is watching — and an automation nobody is watching is one that quietly stopped working in March.

Most sites launch two to four weeks from kickoff. If you're buying automation too, your first workflow is live on launch day, not promised for later — though anything that sends texts waits about two more weeks for the phone companies to approve your number, which we start on day one. The exact timeline is part of your fixed quote, and you'll see progress weekly — work in your actual browser, not slide decks.

You do — completely, from day one. Domain, hosting, code, content and every account are registered in your name. If we ever part ways, everything is still yours, exactly as built — nothing is held hostage. We think anything else is a ransom model, not a service.

Sometimes, and we'll tell you honestly which it is. If your current site has good bones, we'll quote targeted fixes — speed, lead capture, copy. If it's built on a creaking page-builder stack, a rebuild is usually cheaper than archaeology, and we'll show you why in plain language before you decide.

No. Copy guidance is part of every build: we draft headlines and page copy around how your customers decide, and you correct the facts. You know your business; we know what makes visitors reach out. The combination beats either of us alone.

Wherever possible, the ones you already pay for — your email, calendar, invoicing, and wherever you keep customer details. We're not loyal to any vendor and we don't resell software. Where something new is genuinely needed, we'll recommend the boring, reliable option and set it up in your accounts, not ours.

We ship every site with the foundations search engines reward: fast loads, a clear structure search engines can read, and copy aimed at what customers actually search. What we won't do is promise a specific ranking — anyone who guarantees position one is selling something. We build the conditions for ranking and measure inquiries, not just traffic.

Whatever you're paying monthly for kicks in. On Care, the site stays hosted, updated, backed up and watched. On an automation retainer, your workflows run and we watch them: failures flagged to us the moment they happen, underperformers tuned, and a short note each month in plain language telling you what ran and what it got you. Either is billed monthly with no lock-in — cancel with 30 days' notice, and everything is yours if you ever leave.

No. The whole process is built to work remotely: a video call to start, work you review in your own browser each week, and email for everything else. Plenty of clients never meet us face to face — and the fixed quote, the weekly check-ins and the ownership guarantee work exactly the same wherever you are.

Ask anyway. Small, well-defined jobs — a landing page, one automation, a speed fix — are often the best way to find out how we work. If it's genuinely not worth hiring us for, we'll say so and point you at the DIY route.

Thirty minutes for the discovery call and honest answers about your business and where the hours go. After that: feedback at weekly check-ins and the facts for your copy. We deliberately keep your homework light — you have a business to run.

Because we don't invent them. Client quotes and case studies are published here only when they're real, named and verifiable. If you'd like references while the first batch is being written up, ask — we'd rather connect you with a real client than paste a stock photo over a fake quote.