Google Business Profile
The single biggest local-ranking factor. Categories, services, photos, posts, Q&A — most owners get one or more wrong.
Service 03
Rank where your customers
actually search.
Google Business Profile, citations, reviews, on-site signals — the local SEO work that gets you into the map pack and keeps you there. Built for service businesses that need to win their own ZIP code.
The Reality
60% of local searches end
in the map pack.
When someone Googles "auto repair near me" or "salon Essex MD," the three businesses in that map pack get the calls. The blue links below get the scraps. Local SEO is the work that gets you into those three slots — and the work that keeps you there once a competitor decides to fight for it.
NAP consistency
Your name, address, and phone must match exactly across every directory. Inconsistencies silently kill rankings.
Review velocity
Not just count — recency. A steady drip of new 5-star reviews outranks a stale pile of 100 from three years ago.
On-site local signals
Schema markup, location pages, embedded maps, locally-relevant content. The on-page work that tells Google where you actually serve.
What We Do
Five levers.
Pulled monthly.
01
GBP Management
Profile optimization, weekly posts, photo uploads, Q&A monitoring, service updates. Your profile actively maintained — not abandoned.
02
Citation Cleanup
Audit of every directory listing — Yelp, Yellow Pages, Apple Maps, Bing Places, industry-specific sites. Inconsistencies fixed, missing listings created.
03
Review Strategy
Automated review requests, response templates for both positive and negative reviews, escalation routing for issues. Review velocity that compounds.
04
On-Site Local Work
Location-specific landing pages, LocalBusiness schema, embedded maps, NAP markup, Service Area pages for the towns you actually serve.
05
Monthly Reporting
Local rank tracking for your top keywords, GBP insights, review velocity, citation health. One PDF, one paragraph of plain-English commentary.
06
Quarterly Strategy
One call every 90 days to review results, plan the next quarter, and adjust to algorithm shifts. The work is tactical; the direction is strategic.
Free Field Guide
Want to fix it
yourself first?
Our 22-point Local SEO checklist — the exact actions we configure on every site we build. Print it, work through it in an afternoon, and your phone will start ringing more.
- Google Business Profile fixes most owners get wrong
- NAP consistency audit (the silent ranking killer)
- Review-asking scripts that actually work
- On-site local signals that move the needle in 30 days
Investment
From $200 per month.
Local SEO is bundled into every Growth ($200/mo) and Signature ($400/mo) retainer. Standalone Local SEO — for businesses that already have a website they're happy with — starts at $1,500 for the audit + 90-day setup, then $400/mo for ongoing management.
Common Questions
Local SEO FAQ.
Regular SEO is about ranking in Google's main search results for any query, anywhere. Local SEO is about ranking in the map pack — those three businesses Google shows on the map at the top of any "near me" search. The signals are different: Google Business Profile, proximity to the searcher, citations across local directories, and review velocity matter far more than backlinks or keyword density.
Map pack rankings shift in 60–90 days for most local businesses. The fastest movement comes from fixing Google Business Profile issues (a single bad category or missing service can cost you the top three) and getting review velocity up. Citation cleanup and on-site work compound over 4–6 months. We report progress monthly so you can see exactly what's moving.
A good website is the foundation but it's not enough on its own. Roughly 60% of local-business search traffic comes from the Google map pack — and the map pack is driven by Google Business Profile signals, not your website. Local SEO is the work that gets you into that pack and keeps you there.
Yes. Setup, optimization, weekly posts, photo uploads, Q&A monitoring, review response — all of it. You retain full ownership of the profile (we never use shared accounts) but we handle the operational work that most owners don't have time for.
We can't write or buy reviews — that's a fast way to get suspended. What we can do is build a system that asks every happy customer at exactly the right moment, makes leaving a review one tap easy, and routes negative feedback privately to you instead of the public profile. That's how a 5-review business becomes a 50-review business in a year.
Local SEO is included with every Growth and Signature retainer — Google Business Profile management, monthly local rank tracking, and on-site optimization come standard. Standalone Local SEO is for businesses that already have a website they're happy with and just want the local search work as a separate engagement.
Win your
ZIP code.
Twenty-minute call, no obligation. We'll audit your current local presence on the call and tell you the three things to fix first — even if you don't hire us.